Ukraine Beyond War

UI design & Graphic Design
Project Overview
This digital campaign and website concept shifts focus from war and devastation to Ukraine’s strength, resilience, and creative achievements. Designed during ongoing conflict, the project aims to amplify hope and pride by highlighting successful Ukrainian individuals, cultural heritage, and nationwide initiatives like "United 24." Through thoughtful design and storytelling, the platform reframes perceptions of Ukraine and builds global awareness and empathy.
Design Objectives
Narrative Shift: Celebrate Ukraine’s identity beyond the war—through culture, innovation, and community pride.
Mission Focus: Visualize and support the efforts of “United 24” to unify donors and drive international aid through clear, transparent communication.
Audience Engagement: Inspire optimism among Ukrainians and build emotional connection with international audiences through storytelling and visuals.
Campaign Role: Designer, Visual Strategist
Tools: Figma, Photoshop, Illustrator
Deliverables: Web layout, ambient ads, identity concepts, storytelling framework
The campaign successfully redirected attention to Ukraine’s resilience and creative spirit, gaining positive engagement both locally and globally.
‍Emotional resonance: The storytelling-driven visuals helped users connect with the cause on a human level, enhancing empathy and support.
‍Clear messaging: Simplified information and strong visual hierarchy improved comprehension and boosted user interaction.
‍Cultural pride: Highlighting national achievements helped reinforce a positive identity narrative for Ukrainians amid the crisis.
Versatility: The modular design system allowed content to be adapted across social, print, and digital media,  expanding the campaign’s impact.
Strategic reach: The project became a proof-of-concept for using graphic design as a communication tool in humanitarian and advocacy contexts.
Results