AMA aesthetics

UI design & Graphic design
Project Overview
A polished digital experience designed to reflect AMA Aesthetic’s premium brand and patient-focused values. The website prioritizes clarity, confidence, and modern beauty through minimalist design, intuitive structure, and emotionally resonant visuals. It communicates trust and professionalism while making the booking journey seamless for clients seeking advanced skincare treatments.
My Contributions
Goals: Enhance online experience through streamlined structure, elegant design, and clear service communication
‍Tools & Role: UX/UI Designer, Visual Designer, Web Strategist
‍Tools: Figma, Photoshop, Webflow
‍Deliverables: Sitemap, wireframes, responsive layouts, visual system, web copy direction
A luxurious and minimal aesthetic paired with intuitive navigation repositions the brand for a broader digital audience. The homepage highlights key offerings and guides users to treatments and testimonials with ease — building confidence in the brand’s value from the first click. The responsive structure ensures all interactions feel effortless, whether browsing from mobile or desktop.
‍Layout: visually balanced structure that aligns with user browsing intent
‍Visual system: neutral tones, sleek typography, and strategic whitespace
‍User flow: prioritized call-to-actions for booking, testimonials, and inquiries
‍Functionality: responsive, mobile-optimized, and ADA-conscious
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The redesigned platform elevated AMA Aesthetic’s digital presence and delivered measurable improvements in engagement and trust:
‍Improved User Experience: Visitors navigated services more confidently, leading to increased time on site and lower bounce rates
‍Stronger Brand Perception: Clean design and thoughtful layout reinforced the clinic’s image as a leader in luxury wellness
‍Higher Engagement: Streamlined booking flow and testimonial visibility encouraged more appointment requests
‍Expanded Reach: The responsive design and SEO-friendly structure made the site accessible and appealing across devices
‍Increased Conversions: More clients initiated consultations after interacting with the homepage and service sections
Results
Results
Results